Skip to main content

Leicester could make £150m from Premier League win

Leicester's captain Wes Morgan was in this season's PFA team of the year

Leicester’s captain Wes Morgan was in this season’s PFA team of the year

Leicester City are set for a potential £150m boost for winning the Premier League title, analysts at sports data and marketing firm Repucom have said.

The sum comprises Premier League prize money, Champions League participation cash, and increased match day revenues from ticket and hospitality sales.

The Foxes will also enjoy a higher valuation of sponsorship assets, and a growth in fan bases globally, it said.
Leicester clinched a fairytale first championship on Monday evening.

Chelsea’s 2-2 draw with second-placed Tottenham Hotspur meant the north London club could not catch Leicester.

The East Midlands club will now feature in the Uefa Champions League next season, taking them to an even larger European and world TV audience.

Social media surge

Spencer Nolan, head of consulting at Repucom UK and Ireland, said adding fans worldwide remained “central to realising the club’s full potential as a commercial entity”.

“While it is too early to really evaluate the rapidly growing fan bases we are starting to see across Asia for example, social media provides us an opportunity to start to quantify this surge.”

This season, the club’s Facebook page following has grown by a huge 540%, making it one of the fastest growing accounts of any sports team globally.

Algeria’s 500,000 followers represent Leicester City’s largest fan base on the social network (16.7%), thanks to the performances of PFA Player of the Season, team winger Riyad Mahrez.

There have also been large increases in Thailand and Italy, the homelands of the club’s owners and manager respectively.
‘Maximise returns’

Mr Nolan said the summer would be an important time for the East Midlands club to build its commercial presence.

“Leicester City FC’s real commercial potential will become clearer in the season break as brands vie to associate themselves to the club and, in turn, the league winners aim to maximise the returns their status could command,” he said.

He also said that in the 2015-16 season, Leicester’s TV audiences had soared by more than 23% globally – “which will help… to increase the value of their sponsorship properties next term”.

“The task now is to optimise the value of those assets and ensure they attract the incomes Leicester City could now generate.”

BBC Business

Labels:

Comments

Post a Comment

Popular posts from this blog

Court grants Fani-Kayode N50m bail

Fani-kayode sandwiched by EFCC officials Justice James Tsoho of the Federal High Court Abuja on Thursday granted a N50m bail to former spokesman of the Goodluck Jonathan Campaign Organisation, Chief Femi Fani-Kayode. Fani-Kayode was arraigned by the Economic and Financial Crimes Commission (EFCC) on a five-count charge of money laundering to the tune of N26m. Fani-Kayode is the sole defendant in the fresh charges numbered, FHC/ABJ/CR/140/2016. The EFCC accused the defendant of diverting 26 million Naira allegedly received from the ONSA while Sambo Dasuki was in office. The anti-graft agency also accused him of handling the said N26 million without going through financial institution as required under the Money Laundering Act. The embattled former minister is already facing 17-count charge of money laundering before the Lagos Division of the court, along with a former Finance Minister; Nenadi Usman, Danjuma Yusuf and a firm; Joint Trust Dimension Nigeria Limited. They were charg...
Post a Comment
Read more

Pope not involved in Colombian peace deal- Vatican

Pope Francis Pope Francis has turned down a request to play a role in the peace deal between the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebel group. The Vatican in a statement issued on Wednesday in in Vatican City said that an invitation was sent to his Holiness in early August to appoint a representative to participate in the committee that selected the judges for the talks. The statement said that though Pope Francis supported the peace process, he, however, reiterated that he would not get involved in Colombian peace deal. It said that Pope was praying for the enlightenment of the hearts and minds of those who were called to promote the common good of the Colombian nation. A deal was announced last week, putting an end to five decades of internal conflict between government forces and the FARC rebels. The agreement, which needed to be ratified through a referendum in Oct. 2, would entail setting up a special court to grant amnesties or pu...
Post a Comment
Read more

Fall of Assad is a Blow to Russia's Prestige

The potential fall of Syrian President Bashar al-Assad, a long-standing ally of Russia, would mark a turning point in Moscow’s global influence, particularly in the Middle East. Steve Rosenberg’s analysis underscores the profound implications for Russia, which has invested heavily—both militarily and politically—in ensuring Assad’s survival over the past decade. This article delves into why Assad’s downfall would strike at the core of Russian prestige and what it could mean for the broader geopolitical landscape. Russia's Strategic Commitment to Syria Since the outbreak of the Syrian civil war in 2011, Russia has been a staunch supporter of Assad's regime. In 2015, Moscow launched a military intervention that proved decisive in stabilizing Assad’s hold on power. This intervention solidified Russia's role as a key power broker in the Middle East and demonstrated its willingness to project military power far beyond its borders. Syria is not just an ally for Russia; it is a...
Post a Comment
Read more