Skip to main content

Leicester could make £150m from Premier League win

Leicester's captain Wes Morgan was in this season's PFA team of the year

Leicester’s captain Wes Morgan was in this season’s PFA team of the year

Leicester City are set for a potential £150m boost for winning the Premier League title, analysts at sports data and marketing firm Repucom have said.

The sum comprises Premier League prize money, Champions League participation cash, and increased match day revenues from ticket and hospitality sales.

The Foxes will also enjoy a higher valuation of sponsorship assets, and a growth in fan bases globally, it said.
Leicester clinched a fairytale first championship on Monday evening.

Chelsea’s 2-2 draw with second-placed Tottenham Hotspur meant the north London club could not catch Leicester.

The East Midlands club will now feature in the Uefa Champions League next season, taking them to an even larger European and world TV audience.

Social media surge

Spencer Nolan, head of consulting at Repucom UK and Ireland, said adding fans worldwide remained “central to realising the club’s full potential as a commercial entity”.

“While it is too early to really evaluate the rapidly growing fan bases we are starting to see across Asia for example, social media provides us an opportunity to start to quantify this surge.”

This season, the club’s Facebook page following has grown by a huge 540%, making it one of the fastest growing accounts of any sports team globally.

Algeria’s 500,000 followers represent Leicester City’s largest fan base on the social network (16.7%), thanks to the performances of PFA Player of the Season, team winger Riyad Mahrez.

There have also been large increases in Thailand and Italy, the homelands of the club’s owners and manager respectively.
‘Maximise returns’

Mr Nolan said the summer would be an important time for the East Midlands club to build its commercial presence.

“Leicester City FC’s real commercial potential will become clearer in the season break as brands vie to associate themselves to the club and, in turn, the league winners aim to maximise the returns their status could command,” he said.

He also said that in the 2015-16 season, Leicester’s TV audiences had soared by more than 23% globally – “which will help… to increase the value of their sponsorship properties next term”.

“The task now is to optimise the value of those assets and ensure they attract the incomes Leicester City could now generate.”

BBC Business

Labels:

Comments

Post a Comment

Popular posts from this blog

Court grants Fani-Kayode N50m bail

Fani-kayode sandwiched by EFCC officials Justice James Tsoho of the Federal High Court Abuja on Thursday granted a N50m bail to former spokesman of the Goodluck Jonathan Campaign Organisation, Chief Femi Fani-Kayode. Fani-Kayode was arraigned by the Economic and Financial Crimes Commission (EFCC) on a five-count charge of money laundering to the tune of N26m. Fani-Kayode is the sole defendant in the fresh charges numbered, FHC/ABJ/CR/140/2016. The EFCC accused the defendant of diverting 26 million Naira allegedly received from the ONSA while Sambo Dasuki was in office. The anti-graft agency also accused him of handling the said N26 million without going through financial institution as required under the Money Laundering Act. The embattled former minister is already facing 17-count charge of money laundering before the Lagos Division of the court, along with a former Finance Minister; Nenadi Usman, Danjuma Yusuf and a firm; Joint Trust Dimension Nigeria Limited. They were charg
Post a Comment
Read more

FG berates US congressman over comment

Lai Mohammed, Minister of Information and Culture Photo: Femi Ipaye/PM News The Federal Government has described as sadly out of tune with reality the published letter from US Congressman Tom Marino to Secretary of State John Kerry, asking the US to withhold security assistance to Nigeria on the strength of some imaginary infraction by the Buhari Administration. In a statement issued in Abuja on Sunday, the Minister of Information and Culture, Alhaji Lai Mohammed, said Congressman Marino was poorly informed about the issues he commented on, wondering why he did not take the pains to get first hand information from the US Embassy in Nigeria or any other credible source before engaging in what is nothing but a ‘propaganda of his own imagination’. The Minister said by asking the US to refrain from selling warplanes and other military equipment to Nigeria based on a faulty premise, the Congressman has demonstrated a poor understanding of global security issues. ”Insecurity anywhere i
Post a Comment
Read more

Aubameyang leads Gabon to Nations Cup

Pierre-Emerick Aubameyang Pierre-Emerick Aubameyang leads the cast for Gabon as the hosts became the first team to name their final 2017 Africa Cup of Nations squad. The team captain and Borussia Dortmund star will lead the home players out for the opening game of the tournament against debutants Guinea-Bissau on 14 January in Libreville. Gabon have also named Sunderland midfielder Didier Ndong despite the player being left out of November’s World Cup qualifier in Mali. Ndong was in the capital city Libreville but failed to turn up for international duty ahead of the Mali game last month, forcing the Gabonese Football Federation [Fegafoot] to send him back to England. But a remorseful Ndong, who held clear-the-air talks with Fegafoot has been included in a 23-man Panthers squad. Other names to make the final party include Juventus midfielder Mario Lemina, Bruno Ecuélé Manga of Cardiff City and China-based striker Malick Evouna. Gabon coach José Antonio Camacho included three do
Post a Comment
Read more